Julian Counsel is the Executive Director of Aalto Projects Pty. Ltd.

Julian was a Solicitor in his own Law Practice in Melbourne for 16 years specialising in Property and Commercial Law, having acted for a number of Melbourne’s developers especially in the emerging market of inner city residential off plan apartments.

Julian’s experience in “off plan” developments started in 1989 when acting as Solicitor for a number of purchasers in one of Central Equity’s first inner City off plan developments. This was at the time of the birth of inner City Residential development in Melbourne. His early experience lead to Julian acting for a number of Melbourne’s Developers and included numerous “road show” exhibitions to Asia.

As a solicitor Julian’s area of practice included:

  • Conveyancing
  • Off plan developments
  • Building contracts
  • Town Planning
  • Capital raising for property developments
  • Joint venture agreements
  • Commercial agreements
  • Intellectual property

Julian left the law in 1995 and joined one of his clients, Flagstone Developments, becoming a Director and Shareholder.

During the five years with Flagstone he was a key player in the development of a number of residential & industrial projects around Melbourne including:

  • A major crash repair centre for the RACV in Mitcham
  • One of the first factory outlet shopping malls in Australia – Brand Smart at Nunawading, Victoria, which consists of 10,000 m2 of retail in 45 different stores
  • Several inner city residential projects including Gallery Tower consisting of 22 levels comprising 130 serviced apartments operated by Pacific International (now Mantra Southbank) and 48 Own Your Own units.

Julian was instrumental in establishing and managing in its formative years, Arc Funds Management Ltd, a public company with a Securities Dealers Licence. Arc was established to raise funds and invest in Listed Property Securities but has since changed its focus to property syndication – having now syndicated in excess of $115 million worth of property. Arc’s major shareholder at the time was Professional Investment Services, Australia’s largest independent financial planning group.

Julian was instrumental in obtaining and managing all aspects of the Securities Dealers Licence and was one of the key Responsible Persons on the Licence.

Julian has also developed projects on the Sunshine Coast ranging from residential land subdivisions, off plan unit developments to house & land projects.

Julian is currently providing development management services to several residential townhouse & unit developments (with commercial components) in Melbourne.

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